“Planting Seeds for the Future” is an entrepreneurial/garden project based at Border Star Elementary School in Kansas City, Missouri. Working with students in grades 4-6 “Planting Seeds” weaves together themes of financial literacy, small business development, creative writing, and critical thinking all centered on the student run and maintained urban garden. Upper Elementary students will have the opportunity to create their own businesses, with unique marketing, logos and sales ideas generated by the students’ research and production in raised garden beds. Students will maintain journals, create visual art and creative writing projects, conduct research, explore issues of health and wellness, organic gardening, sustainability as well as social and environmental issues centered on food. Planting Seeds seeks to implement steps designed to engage students in positive creative actions, analytical and critical thinking aimed at ending poverty and creating socially & environmentally conscious citizens. Planting Seeds for the Future is made possible by a generous grant from the United Services Community Action Agency and is sponsored through the University of Missouri-Kansas City Division of Diversity, Access & Equity.

Wednesday, October 20, 2010

The Marketing Mix with Jennifer Wolfsie

I am continually amazed at the depth of talent and the great passion and energy of the parents in the Border Star community. And I am continually impressed with their willingness to give of their valuable time, their priceless expertise, and great advice to the students. This richness of talent and commitment was again made evident this past week when the Planting Seeds program had the great fortune to welcome Border Star parent and marketing expert Jennifer Wolfsie. Jennifer’s easy rapport with the students and her rich knowledge helped the students understand the complexities and the excitement of good marketing.

Jennifer began with issues of branding and brand identity which immediately got the students engaged as they recognized many of their favorite companies and products and began associating feelings that the these companies and their logos brought to mind. Jennifer then moved seamlessly into the 5 Ps of the marketing mix encouraging students to analyze their product, their price, the place, people and promotion of their business ideas. Students were then allowed to look at several examples of both strong and weak marketing pieces with discussions on layout and design principles that the students could use in their own posters or fliers. Jennifer Wolfsie’s presentation was a perfect mix of insight, motivation, technical vocabulary and great visuals while maintaining a positive and energetic atmosphere.

Thank you to Jennifer Wolfsie for all her amazing work, materials and knowledge and for making the marketing section of our course a fun, relaxed and informative time.

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